<p>To answer your direct question, it is:</p>
<pre><code class="lang-auto">Range("A1").NumberFormat = "@"
</code></pre>
<p>Or</p>
<pre><code class="lang-auto">Cells(1,1).NumberFormat = "@"
</code></pre>
<p>However, I suggest changing the format to what you actually want displayed. This allows you to retain the data type in the cell and easily use cell formulas to manipulate the data.</p>